Posts Tagged ‘social media marketing’

#This #Is #How #To #Not #Use #Hashtags

Tuesday, August 16th, 2016

You’re sitting there, eyes glazed over from the sugary mess you devoured and suddenly you’re wondering whether to find a way of time travel or to make amends with the regret of consuming the entire box of oatmeal crème pies. You know the feeling. This is the same thing.


When social media users see a company or brand overindulge in hashtags, the familiar nausea returns. Too much of a good thing is never good. We’re here to tell you to put down that last treat (hashtag), and embrace the phrase, “a little goes a long way.”


4 points to pay attention to:


- Don’t make your hashtags irrelevant. Incorporate trending topics or hashtags without appearing (for lack of a better word) desperate.

- Specify. Specify. Specify. Specific hashtags target a precise audience. This will guarantee valuable engagement.

- Make time for research. Check to see that your hashtags aren’t associated with content that’s inappropriate for your brand. This applies to tags you’ve created and tags that already exist.

- Short & simple. Try and keep it that way and your customers and fans can remember your hashtags just as easily as the latest Bieber hit.


Feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at or call and chat with us at (215) 255-6955. See the original source here.


Digital Branding and Social Media are our Friends. Not Foes.

Thursday, June 23rd, 2016

Imagine advertising as if it were two islands. On one, the consumers reside. Of course, on the other, is where the brand dubs home. The way we communicated with consumers and vice-versa was strictly by phone, or by much less intimate observation from some distance, (TV/print advertisements, perhaps?) It was a good relationship and it worked. But more recently, a very handy bridge was built. It’s called…you’ve guessed it, digital media. Ding, ding! Digital platforms with a social spin (Facebook, Twitter, Instagram, we could go on) are the literal links between brands and their buyers to directly connect and create loyal relationships. It’s an easy way for opposing sides to be heard. And let’s face it, it’s really hard to hear one another from two entirely separate islands.


Larger brands…

So your business may not be a “Heinz” or a “Mountain Dew” type, but dream big right? There’s absolutely no reason why a smaller company can’t take notes (and ace that massive consumer reach test later). Take a visit to “Can Brands Ever Really Be Our BFFs” to read the full concept and article by, The Daily Egg. Know more about Xercel and what we do by taking a quick visit here, or by giving us a ring at 215.255.6955.






WHAT CAN WE HELP YOU WITH? websites. social media. strategy. branding. packaging. marketing collateral