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Posts Tagged ‘philadelphia’

This Is Why Website Design Should Do More Than Look Good

Monday, August 7th, 2017

Visualize yourself purchasing a brand-new, lavish looking water bottle. We’re talking chrome edges, vibrant colors…the works. This container appears to have been created for all your liquid needs and to be honest, it puts your previous water capsule to shame. Now, drink from it. Does it spill from the sides of your mouth, slip out of your hands, or worse – not fit into your palms at all?

This is why good design matters.

A website that is designed well is a water bottle to drink out of for years.

What “looks good” may be subjective, but the definition of good design is not. Websites that are properly designed address functionality issues and considers all audiences. A brand logo might need to be positioned correctly and made legible, or navigation links designed accessible. There are many website headaches that can be cured with the right design.

 

Muzli provides 6 steps to identifying good design here. Still need some help with your website? Chat with us at patty@xercel.com or call us at (215) 255-6955.

 

Can Your Website’s Typography Be Trusted?

Monday, July 10th, 2017

“Choosing type wisely for online use is perhaps more important than it ever has been from a brand’s perspective,” says UK-based designer Elliot Jay Stocks.

Well-designed typography never looks second-rate. Good typeface is created to establish a brand as legitimate and worthy of a viewer’s attention. News outlets such as the Wall Street Journal and the Washington Post have specifically designed their own typography to secure a place of trust to its readers. “A badly or ill-considered site influences how seriously readers view the content;” a point derived from Quartz to keep in mind at all stages of branding.

 

Read the full Quartz piece by clicking right here. Want us to help you out with your website? Chat with us at patty@xercel.com or call us at (215) 255-6955.

 

These Products Have Packaging You’ll Swoon Over

Monday, May 15th, 2017

Hire a genius designer = get genius packaging. If done correctly, your product’s packaging could be as good as your product (maybe even better?!) and it’ll be exactly what draws eyes. We typically like to say, “Wherever the eyes go, business grows.” (That may or may not have been made up on the spot, but it’s so true.) Sure, packaging that looks nice gets attention; but packaging that stands out, tells its own story, and has functionality all on its own is pure brilliance. We found inspiring examples from BoredPanda. Check them out here: http://www.boredpanda.com/creative-packaging/

Still feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at patty@xercel.com or call and chat with us at (215) 255-6955.

 

#This #Is #How #To #Not #Use #Hashtags

Tuesday, August 16th, 2016

You’re sitting there, eyes glazed over from the sugary mess you devoured and suddenly you’re wondering whether to find a way of time travel or to make amends with the regret of consuming the entire box of oatmeal crème pies. You know the feeling. This is the same thing.

 

When social media users see a company or brand overindulge in hashtags, the familiar nausea returns. Too much of a good thing is never good. We’re here to tell you to put down that last treat (hashtag), and embrace the phrase, “a little goes a long way.”

 

4 points to pay attention to:

 

- Don’t make your hashtags irrelevant. Incorporate trending topics or hashtags without appearing (for lack of a better word) desperate.

- Specify. Specify. Specify. Specific hashtags target a precise audience. This will guarantee valuable engagement.

- Make time for research. Check to see that your hashtags aren’t associated with content that’s inappropriate for your brand. This applies to tags you’ve created and tags that already exist.

- Short & simple. Try and keep it that way and your customers and fans can remember your hashtags just as easily as the latest Bieber hit.

 

Feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at info@xercel.com or call and chat with us at (215) 255-6955. See the original source here.

 

Perky Rewards

Wednesday, July 6th, 2016

Implementing perks to your advertising campaign is the essence of marketing your brand. If you’ve already collected a generous following, throw in a bonus for your allegiant audience with a bit of a “bribe” and you’ve sealed the deal with your consumers. Use especially established brands as a guide, such as AT&T; they’ve recently launched a very cheeky campaign that advertises their bring-absolutely-anyone-just-to-fill-a-seat “Ticket Twosdays” promotion. With a little bit of incentive and imagination, your brand can “bribe” too. Watch the impressively-written advertisements and read the original source here: Bring the Worst Person You Know to a Free Movie. Know more about Xercel and what we do by taking a quick visit here, or by giving us a ring at 215.255.6955.

 

 

 

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