Posts Tagged ‘marketing’

Don’t Get Left In The Dark

Tuesday, September 27th, 2016

Wait! Don’t head for the light switch right away, we’re not speaking in a literal manner here. We’re talking about being blind and left behind by the marketers and brand-makers that understand light social, and dark social. Dark social isn’t a forbidden district on the internet, and having full knowledge of that puts yourself and your business into the shiny rays of competitive marketing. Actually, dark social is an innocent term that means internet traffic that can’t easily be tracked.

Why can’t we see it? Because every year, person-to-person (or P2P sharing) percentages increase and this includes (and is not limited to) email, instant messaging, text messaging, and forum posts. Content is being shared in a more personal, privatized way – and the method of sharing isn’t going anywhere. The adjustment accounts for more than 50% of content distributed online today.

This is what we want you to do about it. Dig deeper into your analytics. Utilize sites such as Bitly, which allows URL customization and helpful guidance toward uncovering the darkness that is “direct traffic” or dark social. Your links will look tidy and your websites’ metrics will undoubtedly unveil greater insight. And most importantly: Create good content. Satisfying content drives audiences directly back to your website without fail. (We would know.)


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Unusual Marketing Strategies

Thursday, June 21st, 2012

A good friend of mine just sent me the best marketing article I’ve read in a long time. Its about unusual marketing tactics. And since I’m such a fan of funny – I wanted to share this article with you.

The article talks about a new type of advertising agency – one that uses humor to grab the attention of their potential clients. I’m not sure how my potential clients would react if I sent them a can with a spring snake in it. You know the kind I mean – from when you were a kid. Personally – if someone sent me that – I’d get a real laugh and probably want to talk to the person that sent it to me. And use the prank on 5 of my closest friends immediately. But then again – I think I could write episodes for the show ‘Curb Your Enthusiasm’.

I shared one of the concepts from the article with a client of mine and I was surprised by her reaction because she is in a creative field. The tactic I told her about was one that included sending a photograph with a ‘demand’ – mafia style. I personally found it funny. She is a Director of Marketing with not 1 minute to spare in her day. She told me she wouldn’t want to receive that sort of solicitation. That she just doesn’t have time for it. I mentioned the same tactic to another friend who is the President and CEO of a 500 person organization. He thought it was clever and said it would definitely grab his attention and make him willing to talk to the potential vendor.

It all comes down to knowing what your potential client is going to be receptive to. And that’s what marketing is all about.


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