Size Matters

June 15, 2016

Deciding to hand over your project or brand to a design firm can be a scary thing, maybe even monster scary. It’s important business, and when you work with a larger advertising agency, there’s a good risk your long-term goals will be eaten. Or lost. This is why working with a smaller agency is a really, really good idea.


Designers, writers, web developers, etc.: They devote their time to a single project.


Working with a mini-agency means that a single individual will be able to commit to a specific project (without having to run through 14 other people, with 14 different interpretations). Internal concentration is undeniably the best trait a creative agency can have.


Clients have the advantage of knowing exactly what’s going on at every phase.


Having considerable amounts of communication with an agency of a lesser size is an ideal that’s guaranteed when deciding to go small-scale. Collaboration becomes a part of the process. Larger agencies may just wait until they’re good and ready before letting their clients know “what’s up.”


It keeps things minimal.


A no-nonsense budget makes a great friend to simplicity. Less people on a project entails a heftier amount of responsibility on a creative’s shoulders. This isn’t a bad thing. Greater authority promises efficiency because when it all comes to an end, the creative visionary will feel as though they personally fostered the project through its artistic adolescence.




If you’re absolutely enticed to see how Xercel can transform your brand, check us out at or call and chat with us, that’d be fun too: (215) 255-6955.

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