Can Your Website’s Typography Be Trusted?

July 10, 2017

“Choosing type wisely for online use is perhaps more important than it ever has been from a brand’s perspective,” says UK-based designer Elliot Jay Stocks.

Well-designed typography never looks second-rate. Good typeface is created to establish a brand as legitimate and worthy of a viewer’s attention. News outlets such as the Wall Street Journal and the Washington Post have specifically designed their own typography to secure a place of trust to its readers. “A badly or ill-considered site influences how seriously readers view the content;” a point derived from Quartz to keep in mind at all stages of branding.

 

Read the full Quartz piece by clicking right here. Want us to help you out with your website? Chat with us at patty@xercel.com or call us at (215) 255-6955.

 

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