#This #Is #How #To #Not #Use #Hashtags

August 16, 2016

You’re sitting there, eyes glazed over from the sugary mess you devoured and suddenly you’re wondering whether to find a way of time travel or to make amends with the regret of consuming the entire box of oatmeal crème pies. You know the feeling. This is the same thing.


When social media users see a company or brand overindulge in hashtags, the familiar nausea returns. Too much of a good thing is never good. We’re here to tell you to put down that last treat (hashtag), and embrace the phrase, “a little goes a long way.”


4 points to pay attention to:


- Don’t make your hashtags irrelevant. Incorporate trending topics or hashtags without appearing (for lack of a better word) desperate.

- Specify. Specify. Specify. Specific hashtags target a precise audience. This will guarantee valuable engagement.

- Make time for research. Check to see that your hashtags aren’t associated with content that’s inappropriate for your brand. This applies to tags you’ve created and tags that already exist.

- Short & simple. Try and keep it that way and your customers and fans can remember your hashtags just as easily as the latest Bieber hit.


Feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at info@xercel.com or call and chat with us at (215) 255-6955. See the original source here.


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