Archive for the ‘marketing strategy’ Category

These Products Have Packaging You’ll Swoon Over

Monday, May 15th, 2017

Hire a genius designer = get genius packaging. If done correctly, your product’s packaging could be as good as your product (maybe even better?!) and it’ll be exactly what draws eyes. We typically like to say, “Wherever the eyes go, business grows.” (That may or may not have been made up on the spot, but it’s so true.) Sure, packaging that looks nice gets attention; but packaging that stands out, tells its own story, and has functionality all on its own is pure brilliance. We found inspiring examples from BoredPanda. Check them out here:

Still feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at or call and chat with us at (215) 255-6955.


Designing For The Web, Now And 2017

Tuesday, November 29th, 2016

Interactive experiences are fulfilling. They’re exciting because of their potential to stimulate and have been adopted by the web because of their probable success in grabbing their viewers’ attention and never letting go. After strategically searching the digital depths of an ongoing online world, we’re here to introduce web modernism. Here’s to 2017.

Implement movement, let your story sway to its words

Mobile imagery promotes what our senses are keen to: change. Naturally, we are distracted with movement by curiosity and an instinctual craving for what may possibly be important and beneficial for us. Blending video in a website’s design is an incredible way to source greater engagement. Along with influenceable long-form text, interactive video guides its words to life.

They’re prepared to scroll

Screens are expanding, content is growing denser, and users are comfortable with extended scrolling. Interfaces that allow for continuous scrolling are more attractive because there aren’t unnecessary interruptions. Users can absorb larger volumes of content far faster without clicking away their time. This will not be slowing down for 2017.

It’s all in the hamburger

This digital device is purely vegan. The ‘hamburger’ menu serves a delicious platform of creative independence from its navigation counterparts. When links are tidied up in a neat sandwich, the amount of space for a web designer to work with is multiplied. You can almost taste the freedom!

Our vehicles aren’t flying, yet

Though we’re not at the point of hovering cars and picking up bread and milk by air, we’ve arguably come just as far in the digital realm. We’ve learned that users expect aesthetic that moves and invariably carries a story so that it doesn’t have to walk on its own. People stumble upon and stay on websites that are impressionable. Content and the components embodying it should be housed on a website that follows suit with the future.


Feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at or call and chat with us at (215) 255-6955.

Don’t Get Left In The Dark

Tuesday, September 27th, 2016

Wait! Don’t head for the light switch right away, we’re not speaking in a literal manner here. We’re talking about being blind and left behind by the marketers and brand-makers that understand light social, and dark social. Dark social isn’t a forbidden district on the internet, and having full knowledge of that puts yourself and your business into the shiny rays of competitive marketing. Actually, dark social is an innocent term that means internet traffic that can’t easily be tracked.

Why can’t we see it? Because every year, person-to-person (or P2P sharing) percentages increase and this includes (and is not limited to) email, instant messaging, text messaging, and forum posts. Content is being shared in a more personal, privatized way – and the method of sharing isn’t going anywhere. The adjustment accounts for more than 50% of content distributed online today.

This is what we want you to do about it. Dig deeper into your analytics. Utilize sites such as Bitly, which allows URL customization and helpful guidance toward uncovering the darkness that is “direct traffic” or dark social. Your links will look tidy and your websites’ metrics will undoubtedly unveil greater insight. And most importantly: Create good content. Satisfying content drives audiences directly back to your website without fail. (We would know.)


Feeling a little overwhelmed? We’re here and ready to rescue. Drop us a line at or call and chat with us at (215) 255-6955.


Size Matters

Wednesday, June 15th, 2016

Deciding to hand over your project or brand to a design firm can be a scary thing, maybe even monster scary. It’s important business, and when you work with a larger advertising agency, there’s a good risk your long-term goals will be eaten. Or lost. This is why working with a smaller agency is a really, really good idea.


Designers, writers, web developers, etc.: They devote their time to a single project.


Working with a mini-agency means that a single individual will be able to commit to a specific project (without having to run through 14 other people, with 14 different interpretations). Internal concentration is undeniably the best trait a creative agency can have.


Clients have the advantage of knowing exactly what’s going on at every phase.


Having considerable amounts of communication with an agency of a lesser size is an ideal that’s guaranteed when deciding to go small-scale. Collaboration becomes a part of the process. Larger agencies may just wait until they’re good and ready before letting their clients know “what’s up.”


It keeps things minimal.


A no-nonsense budget makes a great friend to simplicity. Less people on a project entails a heftier amount of responsibility on a creative’s shoulders. This isn’t a bad thing. Greater authority promises efficiency because when it all comes to an end, the creative visionary will feel as though they personally fostered the project through its artistic adolescence.




If you’re absolutely enticed to see how Xercel can transform your brand, check us out at or call and chat with us, that’d be fun too: (215) 255-6955.

Unusual Marketing Strategies

Thursday, June 21st, 2012

A good friend of mine just sent me the best marketing article I’ve read in a long time. Its about unusual marketing tactics. And since I’m such a fan of funny – I wanted to share this article with you.

The article talks about a new type of advertising agency – one that uses humor to grab the attention of their potential clients. I’m not sure how my potential clients would react if I sent them a can with a spring snake in it. You know the kind I mean – from when you were a kid. Personally – if someone sent me that – I’d get a real laugh and probably want to talk to the person that sent it to me. And use the prank on 5 of my closest friends immediately. But then again – I think I could write episodes for the show ‘Curb Your Enthusiasm’.

I shared one of the concepts from the article with a client of mine and I was surprised by her reaction because she is in a creative field. The tactic I told her about was one that included sending a photograph with a ‘demand’ – mafia style. I personally found it funny. She is a Director of Marketing with not 1 minute to spare in her day. She told me she wouldn’t want to receive that sort of solicitation. That she just doesn’t have time for it. I mentioned the same tactic to another friend who is the President and CEO of a 500 person organization. He thought it was clever and said it would definitely grab his attention and make him willing to talk to the potential vendor.

It all comes down to knowing what your potential client is going to be receptive to. And that’s what marketing is all about.


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