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Archive for the ‘Website Design’ Category

This Is Why Website Design Should Do More Than Look Good

Monday, August 7th, 2017

Visualize yourself purchasing a brand-new, lavish looking water bottle. We’re talking chrome edges, vibrant colors…the works. This container appears to have been created for all your liquid needs and to be honest, it puts your previous water capsule to shame. Now, drink from it. Does it spill from the sides of your mouth, slip out of your hands, or worse – not fit into your palms at all?

This is why good design matters.

A website that is designed well is a water bottle to drink out of for years.

What “looks good” may be subjective, but the definition of good design is not. Websites that are properly designed address functionality issues and considers all audiences. A brand logo might need to be positioned correctly and made legible, or navigation links designed accessible. There are many website headaches that can be cured with the right design.

 

Muzli provides 6 steps to identifying good design here. Still need some help with your website? Chat with us at patty@xercel.com or call us at (215) 255-6955.

 

Can Your Website’s Typography Be Trusted?

Monday, July 10th, 2017

“Choosing type wisely for online use is perhaps more important than it ever has been from a brand’s perspective,” says UK-based designer Elliot Jay Stocks.

Well-designed typography never looks second-rate. Good typeface is created to establish a brand as legitimate and worthy of a viewer’s attention. News outlets such as the Wall Street Journal and the Washington Post have specifically designed their own typography to secure a place of trust to its readers. “A badly or ill-considered site influences how seriously readers view the content;” a point derived from Quartz to keep in mind at all stages of branding.

 

Read the full Quartz piece by clicking right here. Want us to help you out with your website? Chat with us at patty@xercel.com or call us at (215) 255-6955.

 

Useful Website Tips You Wish You Knew Before

Tuesday, June 20th, 2017

The second someone views your website, your business (and brand) is judged. First impressions are generally lasting ones, so why risk negative results? Create a website for your business that earns respect for your brand. This means making sure your website is up to par with your competitors.

Embrace change. The extra steps are worth money.

Websites are constantly moving to the motion of current trends. What might’ve been the “next big thing” 5 years is ago is 100% old news now. A good example of this is consistent cursive text, or attention-grabbing buttons that deplete the theme of your website. Try fonts, colors, composition and design that’ll stay in line with your brand’s tone. (This also means people will stay on your website longer.)

You can check out some examples of retired website trends from DesignTaxi right here: click this!

Want us to help you out with your website? Drop us a line at patty@xercel.com or call and chat with us at (215) 255-6955.

WHAT CAN WE HELP YOU WITH? websites. social media. strategy. branding. packaging. marketing collateral

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